PPC Advertising Services

Lower CPCs, incremental reach.

Migrate winning Google structures, tailor to Bing audience behavior, and capture market share competitors ignore.

Where demand meets visibility.

1. Search Ads:
• High-intent keywords par tightly themed ad groups, negative keyword curation, and ad extensions (sitelinks, callouts, structured snippets) for maximum CTR.
2. Performance Max & Display:
• Prospecting + retargeting blends, audience signals, and creative combinations to expand reach without wasting spend.
3. Shopping Ads:
• For e-commerce—product feed optimization, Merchant Center hygiene, and profit-focused bidding (ROAS/POAS).
4. YouTube Ads (via Google):
• Skippable/non-skippable, in-feed, and bumper formats aligned with funnel stage.

Outcomes:

Talk to decision-makers, not just audiences.

1. Sponsored Content & Document Ads:
• Thought leadership and gated assets to fill the pipeline.
2. Lead Gen Forms:
• Native forms with CRM sync to minimize friction.
3. ABM Targeting:
• Firmographic filters (industry, size, seniority) for precise conversations.

Outcomes:

Where demand meets visibility.

1. Prospecting:
• Interest/behavior stacks, lookalikes built from quality seed lists.
2. Retargeting:
• Website, video viewers, IG engagers—sequenced messaging that advances users to purchase.
3. Creative System:
• Hooks, variants, and rapid iterations across Reels/Stories/Feed.

Outcomes:

Don’t lose the 95% who didn’t convert.

1. Site & Funnel Retargeting:
• Time-windowed, content-aware sequences
2. Dynamic Product Ads:
• Personalized catalogs for e-commerce.
3. Landing Pages & CRO:
• Message-match, social proof, and speed to elevate conversion rate.

1. Conversion Tracking:
• GA4 events, enhanced conversions, server-side options where suitable.
2. Attribution & Dashboards:
• Multi-touch context so decisions aren’t based on last-click only.
3. Privacy-Respectful Practices:
• Consent modes and compliant data handling.